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What is a Blurbologist?

Michael Pollick
Updated May 23, 2024
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In the film Forces of Nature, Ben Affleck portrays a professional writer who specializes in book jacket blurbs, the short biographies and glowing reviews usually found on hardcover books. Sandra Bullock's character asks him what he does for a living, which he reluctantly admits. "Oh, you're a blurbologist!" she exclaims, much to his chagrin.

In reality, being considered a blurbologist is not the worst fate to befall a professional writer. The skills of an experienced blurbologist are quite in demand by publishing houses, public relations firms and advertising agencies. A blurbologist specializes in writing short but evocative paragraphs called blurbs in the publishing world. A new book by an established crime writer might be handed over to a blurbologist for a positive spin on the book's potential: "Author John Doe has once again succeeded in capturing the seedy splendor and gothic sadness of organized crime in the Roaring Twenties. Following in the footsteps of his acclaimed crime novel, Knock 'Em Dead, Doe's new book explores a new generation of the Diamante crime family..."

A blurbologist might also be asked to create a short biography of the author for publicity purposes or to create copy for promotional commercials or ad campaigns. If a picture requires a humorous caption, a magazine editor may consult a staffer known to be a talented blurbologist for some creative ideas. The title of blurbologist is not always an official one, and any number of professional writers could generate short, effusive blurbs for their clients. An experienced blurbologist, however, is very proficient at creating blurbs which tickle the line of hyperbole but do not cross it.

There is no specific course of study to become a professional blurbologist, other than a keen interest in the creative writing field and an ability to write copy that is tight and condensed. A blurbologist is in the promotion and publicity business as much as the writing business, so he or she must feel comfortable using highly descriptive language and some hyperbole in order to generate positive public interest in a new book or other media release.

Language & Humanities is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Michael Pollick
By Michael Pollick
As a frequent contributor to Language & Humanities, Michael Pollick uses his passion for research and writing to cover a wide range of topics. His curiosity drives him to study subjects in-depth, resulting in informative and engaging articles. Prior to becoming a professional writer, Michael honed his skills as an English tutor, poet, voice-over artist, and DJ.
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Michael Pollick
Michael Pollick
As a frequent contributor to Language & Humanities, Michael Pollick uses his passion for research and writing to cover a...
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